Toth Labs · Build menu

Three ways to turn a sharp idea into something people can use.

Choose the smallest tier that creates a real decision: a crisp proof, a working pilot, or a fuller system with the operating surface around it.

Tier 01 · Proof

Signal Sprint

$6k fixed

A polished concept, workflow, or prototype that makes the opportunity concrete enough to sell, validate, or greenlight.

Usually includes

  • Positioning pass: audience, promise, use case, and “why now.”
  • Designed one-pager, mini-deck, or interactive pitch surface.
  • Clickable or visual prototype for the key moment.
  • Recommended next build path with risks called out plainly.
Best forEarly client pitches, internal alignment, investor/customer conversations, or deciding whether a bigger build is worth it.
Most common
Tier 02 · Pilot

Working Wedge

$20k fixed

A real, usable first version that proves the workflow end-to-end and gives the team something to operate with.

Usually includes

  • Product shape: flows, core data, success criteria, and launch path.
  • Built experience for one primary use case — not a generic platform.
  • AI workflow wired where it creates leverage, with human review points.
  • Basic admin / content / handoff surface so the pilot can run.
  • Launch readout: what worked, what broke, what to scale next.
Best forA client-facing pilot, a studio service wedge, or a founder-led MVP where the first live workflow matters more than breadth.
Tier 03 · System

Operating Layer

from $45k

A more complete build that turns the winning wedge into a repeatable service, client portal, or operating environment.

Usually includes

  • Multiple connected workflows with stronger permissions and roles.
  • Durable client/studio surfaces, docs, onboarding, and handoff system.
  • Integrations with the tools people already use.
  • Operational QA: edge cases, content model, monitoring, and iteration loop.
  • Launch support for the first real cohort, client, or internal team.
Best forWhen the pilot already has pull, the workflow touches more people, or the business needs a repeatable surface rather than a demo.
Decision lens
$6k
$20k
$45k
Primary outcome
Clarity + conviction
Usable pilot
Repeatable system
Scope posture
One sharp moment
One end-to-end workflow
Several workflows with operations
What clients feel
“I get it.”
“I can try this.”
“We can run this.”
Avoids
Overbuilding before belief
A pretty demo with no workflow
A fragile pilot becoming the business